Matthew Jones, the owner of Harker Heights Ceramic Coatings in Harker Heights, Texas, will discuss the power of content creation at WFCT 2023. (Photo: Michael Iffla of Iffla Media)

The 2023 International Window Film Conference and Tint-Off™ (WFCT)—my third WFCT—is just 160 days away. Educational seminars are a massive component of the show. It’s an element I have the privilege of helping coordinate. Through interviews, conversations and general industry observation, our team hopes to construct the most comprehensive slate yet.

The Power of Media

“I found a videographer at a car show; he wanted to take pictures of my personal vehicle,” shared Matthew Jones, the owner of Harker Heights Ceramic Coatings in Harker Heights, Texas. “I had realized the one thing I lacked compared to my competitors was photography and video. I recognized that and asked him, ‘Do you want to film a full-body PPF job of a BMW M8?’”

Jones’ videographer provides the following deliverables for every vehicle: a brief cinematic YouTube video highlighting the installation and 10-20 photos. He and Jones also construct advertisements and FAQ (frequently asked questions) videos.

“When I tell people how much he gets paid, there’s a lot of hesitation,” Jones told me. “But as I started posting on YouTube and social media, I have had multi-$1,000 jobs come to me because customers searched on YouTube and found the videos.”

On Friday, Sept. 22, from 9:00 a.m. to 10:00 a.m., Jones will hold a WFCT seminar detailing the impact that content creation can have on your business:

Growing Through Videography and Photography

Matthew Jones, the owner of Harker Heights Ceramic Coatings in Harker Heights, Texas, has his photographer document the whole installation process. (Photo: Michael Iffla of Iffla Media)

You’ve mastered the art of your services and developed a solid base of repeat customers … now what? Learn about the power of videography and photography in this how-to session built to propel the everyday business owner forward. No marketing agency or on-camera experience? No problem!

This is just a taste of what to expect from this year’s educational program. Stay tuned for WINDOW FILM magazine May/June 2023, featuring the full seminar slate and a keynote announcement. I look forward to connecting with you all this September 20-22 at the Virginia Beach Convention Center in Virginia Beach, Va.

And watch for a special announcement about a new amazing pre-session on the afternoon of Tuesday, September 19 (open to all attendees).

See you Seaside!

WFCT 2023 registration is now open for both attendees and competitors.

There are two registration options:



Competition slots are available on a first-come, first-served basis. For the best discounts on general attendee registration, be sure to sign up now.

And visit to book your hotel room.

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