Tara Taffera wrote this article:
If paint protection film is even one of the markets you serve, there will be plenty of learning opportunities available to you during the International Window Film Conference and Tint Off™ to be held September 27-29 in San Antonio, Texas (Everything you need to know regarding the event may be found at www.windowfilmmag.com/wfct).
“Putting a bunch of installers together allows for sharing ideas and techniques so that as an industry we grow not just as professionals in a growing market, but we take that constant step towards improving the industry as a whole one installer at a time with each install at a time,” says Jamie Werner, of PremiumShield. “There is always something new to learn and this is where to do it.”
Products and Demos on the Floor
Walk the show and you will find a variety of exhibitors showing off their PPF products. And if you want to see demonstrations of actual wraps and PPF installations those will be happening all three days as well. In fact, Jeremiah Bienko, 813-TINTING, will be offering demos again this year.
And of course there is the competition, now in its fifth year, which will allow attendees to see installers vie for the title of the World’s Best Paint Protection Film Installer.
“I have seen, in the last several years, that the quality of the installs at the competition have gotten dramatically better each year as we continue to improve standards in the rules for the competition,” says Werner. “This proves that installers are willing to step up and adapt as the industry continues to improve.”
Educate Yourself in PPF Seminars
There will be a variety of seminars available related to all aspects of window film that those offering PPF can learn from. And there is a dynamic session geared specifically to dealers from Chris DiMinico, president, Protective Solutions/AutoNuvo in Holliston, Mass. He is the perfect person to give such a session as he appeared on PPFMag’s list of top dealers earlier this year. His shop was number one in terms of 2017 annual revenue.
If you are considering adding PPF to your product line, this session will help you understand what it takes to do so successfully. And, if you are already in the business, you will learn how to grow it more effectively and quickly.
Another particularly pertinent seminar is one to be given by Richard Puthoff, owner of Eclipse Window Film in Cincinnati, Ohio, and another WINDOW FILM magazine top retailer. The seminar, “Grabbing the Higher End,” will discuss how to get higher end work—and keep it coming back. Puthoff has made a career out of “going high” and cultivating high-end customers and jobs. Come find out how he did it and how you can too.
Yes attending WFCT does mean time away from the office but many agree it’s time more than well-spent.
“There is always a cost of doing business,” says Werner. “Attending this show, even if it’s for a day, is reinvesting back into your business. The ROI on attending can be limitless if you come prepared.”
Tara Taffera is the editorial director for PPF magazine.