Moran Family of Brands Adds New Turbo Tint Franchise

Moran Family of Brands, a franchise of window tint, paint protection services, general automotive repair and transmission repair, recently debuted a new company brand, Turbo Tint. And one window film company owner, Greg Goodman, along with his son Chandler, have already converted to the franchise.

An exterior view of Turbo Tint.

The Goodmans were operating under the Moran Family of Brands for years through the franchise, Alta Mere. After having success under the Alta Mere franchise brand the Goodmans wanted to focus on promoting the quality, efficiency, and the new look and feel of their business, which eventually included a new name. According to Goodman, the company’s online services helped keep the business afloat during local shutdowns caused by the coronavirus. The Goodman’s Alta Mere store was forced to close for the majority of April 2020 and it took window film orders exclusively online. The store sold 250 window tint orders and increased sales by more than $10,000 over the previous April despite being closed for nearly the entire month, according to Goodman.

Chandler Goodman speaking to customers about the company’s offerings.

Customers were drawn to the online offerings, order system and were impressed with the speed of installations, according to Goodman. The online ordering system was tested for a year and a half and was proven to be successful, according to Goodman.

“We made the ordering and purchasing process seamless and convenient through our website,” said Goodman. “Our customers will be able to wait for their vehicles and know they will get their window tint installation completed within an hour. While they are waiting, they will enjoy all the comforts of home with our customer waiting experience.”

Following the company’s online success the Goodmans approached the Moran Family Brands franchise with Turbo Tint. The Moran Family of Brands franchise agreed and accepted the new direction the Goodmans wanted to go in.

Greg Goodman

“One of the primary goals of creating Turbo Tint was to enhance the customer experience and give them exactly what they want,” said Goodman.

Turbo Tint specializes in automotive window tinting services. Customers can purchase a window tint package and schedule an appointment online. Then, when they arrive for their service, they only need to select their desired shade of film. “The entire installation process is completed in one hour or less,” the company noted in a statement.

In addition to automotive window tinting, the company notes that Turbo Tint locations will offer paint protection services and architectural window tinting. Window tint options are also available for residential and commercial buildings. All Turbo Tint locations will feature, what the company describes as, a modern customer waiting area.

The Turbo Tint garage with four vehicles.

“We are extremely excited to launch our new Turbo Tint brand and we believe it will revolutionize the automotive window tinting industry,” said Peter Baldine, Moran Family of Brands president. “Greg Goodman has been one of our most successful franchisees and it was a wonderful experience in collaborating with him on this new concept. His store has already been very successful, and we know the Turbo Tint system presents an outstanding franchise opportunity for those wanting a solid opportunity in a growing industry that is really different than the competition.”

The Goodmans have plans to open their second Turbo Tint location in Oklahoma City in the first half of 2021. Moran Family of Brands says it has already awarded franchise agreements for up to 11 new locations in Florida. Goodman and his staff will provide training for new franchisees and installers at the Turbo Tint store in Oklahoma City.

“We’ve had a great response so far and feel that this concept is a game-changer for the automotive window tinting industry,” said Goodman.

The Holidays Sure Have Changed …

Several window film businesses have changed how they gather to celebrate the holidays and honor their staff this season, as COVID is still impacting the country. Window Film magazine recently conducted a poll to see what percentage of industry shops would be open, have reduced hours, host a holiday party and more.

When it comes to holiday gatherings our poll results showed that 66% of film businesses will have a small socially distanced party this year, according to the poll. The poll results also showed that 33% of window film businesses will have special holiday hours.

Michelle Clark, president of Carolina Premier Window Films, Inc., in Rock Hill, S.C., says her company will be going to dinner to celebrate the holidays with her staff. She also noted that her company will not be open this weekend or next weekend, as Carolina Premier Window Films, Inc. only focuses on flat glass window tint installations.

Tommy Silva, CEO and president of T&T Tinting Specialists, Inc., located in Honolulu, Hawaii, said recent gathering restrictions are preventing his company from holding a holiday party this year.

“Unfortunately because of Hawaii’s current COVID Tier System we can only gather in groups no larger than 5 people, so we cannot celebrate together,” said Silva.

For the first time T&T’s in 39 year history, it is not having a company-wide Christmas celebration, according to Silva, which usually involves all 30 employees plus their guests. “This year I just sent a personal Christmas card to each employee along with a dinner gift certificate for each to go and enjoy with their families and a few custom T&T face masks to remember the year by,” said Silva. “We will get back to doing it all again next year!”

Silva’s company is also planning to close at 2 p.m. on both Christmas and New Year’s Eve, as well as closing on the holidays.

Fusion Tools is following in a similar style, as this company is also not having a company gathering. “We are not doing a big celebration this year, but we never do,” said Jordan Campbell, vice president of Fusion Tools, located in Maryville, Ill. “Maybe we will in the future, but for now everyone is happy just to have the time off to spend with their families. We do get our employees Christmas gifts and they seem to appreciate that.”

If you were thinking about hosting an in-person gathering at work for your company, The Centers for Disease Control does have a page on its site designated to “COVID-19: Holiday Celebrations,” which covers everything from social distancing, limited attendance, staggered attendance and more.

Tell us about your how window film business is celebrating the holidays in the comment section below.

How the Industry is Surviving COVID: All this and More Will Take Place During WFCT Preview Day

When Chris Robinson, owner and founder of The Tint Guy, announced that he was fighting COVID-19 in the hospital, a collective shudder went through the window film industry followed by a collective sigh of relief a few days later.

“Thank you to everyone for the thoughts, prayers and gifts while I was sick. I am at home now resting with my family and working to get back on my feet. I have never experienced anything in my life that I felt I could not control and this was certainly an eye opening experience. I plan to take my health way more serious in the future starting today,” said Robinson in a post on November 10th.
COVID has affected the window film industry in more ways than can be counted, but when they affect a business owner like Robinson, it’s a double hit. Company owners must focus on their health and recovery while still caring for and tending their business, which supports them, their families and employees.
Robinson will share his own account of how he met these challenges during a session entitled “How the Window Film Industry is Surviving COVID,” as part of the International Window Film Conference and Tint-Off (WFCT) Preview Day, to be held online Thursday, January 14 from 1-5 p.m. The event is free to everyone in the window film industry. You can register and get more information here.

“In truth, we miss everyone,” said Deb Levy, publisher of Window Film magazine, the show’s sponsor. “We knew that by moving the show until June 7-9th, 2021 in Orlando, Fla. we would delay everyone being able to get together, so we decided to add a Preview Day online this winter.”
WFCT Preview Day includes seminars and sessions as well as trade show booths and a preview of the competitions to come. “WFCT Preview Day uses a neat platform,” says event director Tricia Lopez. “Attendees will get the feel of real seminars, will be able to ask questions, stop by interactive booths with live video chats and even network in the hallways. We hope everyone stops by.”

SCHEDULE FOR WFCT Preview Day Thursday, January 14
To register, click here.

1:00 p.m.  – 1:30 p.m.
WFCT Preview Day Welcome

Come for an overview of all that the WFCT Preview Day has to offer!

Moderator: Debra Levy, publisher WINDOW FILM magazine

1:00 p.m. – 5:00 p.m.
Virtual Trade Show Floor Open

Chat with Sponsors in real time and see their latest products.

1:30 p.m.  – 2:30 p.m.  
How the Window Film Industry is Surviving COVID

Join a panel of window film shop owners who will share what they learned from COVID, and how those lessons will help lead them into the future. What were the most important items they learned from the crisis? How did they motivate themselves in difficult times? What worked and what didn’t? What changes will last beyond the pandemic and how are companies preparing differently for the next big crisis? And what happens when you, the owner of the business, gets sick?

Speakers: Chris Robinson, CEO of The Tint Guy Window Tinting; Jeremy Dobbins, CEO of ClimatePro; Jeff Franson, president and CEO of Window Film Depot
Moderator: Tara Taffera, editorial director of WINDOW FILM magazine

2:30 p.m. – 3:00 p.m.
What’s Coming at WFCT

Learn what the latest is and what to expect from the extensive line-up that will be shared at WFCT in June. Receive a quick overview of the current state of the industry and what you should be eyeing for the future as well as a preview of some of the brand new products and services you’ll be seeing.

3:00 p.m. – 4:00 p.m.
Learn What it Takes to be a Winner in the Film Business

Join moderator, Holly Biller, as she interviews a panel of competitors some newer to the competition circuit and some long-standing veterans. Hear how they prepare for competition day, what tips and advice they would provide a newcomer and what it takes to become a champion.

Speakers: Les Helton of Performance Window Tinting, Sal Hurtado of Sal’s House of Tint and Chris West of CCA Motorsport
 Holly Biller, vice president of media services at Key Media and Research

Learn What It Takes When Choosing a Supplier

“For me, the most important factor is how long the company has been in business offering the product or service that I need from them,” says Kyle Owen, owner of Clear Bra Indy, as he highlights key points to look for while you’re supplier-shopping. “If the company is relatively new with a product or service, I look at how long the service or product has been around. I have a strong reputation in this industry and I want to make sure no product or service is going to diminish it.”

Whether you’re new to the industry or a long-time pro it’s important to know the qualities of suppliers and decide which will best benefit you and your company. In this article, you’ll learn some of the top assets to look for in a supplier as well as questions that suppliers often answer when working with prospective clients.

Moving Forward

According to Elizabeth Dillon, sales and marketing executive vice president for Maxpro Window Films in, Whiteville, N.C., it takes a couple of weeks on average for a company to settle on a new supplier once their research is done.

“With Maxpro we have an initial discovery meeting to determine what our prospect’s real needs are,” she says. “Then samples ultimately are sent with a follow up planned according to the conversation that was had, then it’s a matter of making sure we are a fit on both sides.”

Milind Tilak, senior general manager for Global Window Films, agrees with Dillion and states it takes time to feel comfortable with a new supplier.

“A few weeks is needed, as this is the time it takes to receive samples, perform testing, review pricing and marketing materials,” says Tilak.

Overall customer service is a top priority for suppliers, as keeping clients happy contributes to overall growth. Dillon finds that when a new prospect comes to her company it is usually because they were upset with their current supplier. She says it comes down to having quality and consistent customer service.

“Installers and business owners can deal with bad products here and there or even delivery issues from time to time, but at the end of the day when they make a call to their supplier to get answers or ask questions … it’s the customer service and the level of attention they receive from their supplier that matters the most to them,” Dillon says.

“Product availability, warranty, marketing materials, cutting software and technical support are some of our top priorities,” says Tilak. He also explained that over the years he’s noticed the most important thing to potential clients comes down to consistent quality products that are sustainable year after year.

To learn more insight on how to choose a supplier, and to read the full article in PPF magazine, click here

XPEL Named Official PPF of Spring Mountain Motor Resort and Ron Fellows Performance Driving School

XPEL, Inc. (XPEL) recently announced its designation as the “Official Paint Protection Film” of Spring Mountain Motor Resort & Country Club and the Ron Fellows Performance Driving School.

Located 55-miles west of Las Vegas, Spring Mountain Motor Resort & Country Club boasts the longest racetrack in North America at 6.1 miles, with over 50 track configurations designed to appeal to car enthusiasts worldwide, according to the company. As the home of the Ron Fellows Performance Driving School, the “Official High-Performance Driving School of Corvette” provides first-time owners of a new and unused Corvettes with the opportunity to attend its two-day 8th generation Corvette Owners School, partially subsidized by Chevrolet, to experience the vehicle.

XPEL will install ULTIMATE PLUS 10 on the school’s Corvettes. The 10 mil paint protection film (PPF) will cover and protect the full hood, front fenders, front bumper, headlights, side mirrors, rocker panels and aero blades. ULTIMATE PLUS is constructed from an elastomeric polyurethane and is designed to prevent rock chips and light scratches, according to the company. XPEL notes it is also self-healing and when exposed to heat, fine scratches and swirl marks will disappear over time.