U.S.-based installers might not recognize the name Conco, but chances are they’ve used the company’s products. The South Korea-based paint protection film (PPF) and film manufacturer gets most of its business from private label brands in the U.S. and other countries. It has made products for brands that installers would find familiar.

Conco’s headquarters in Icheon, South Korea,  is also home to some of its production lines.

Founded in December of 2005, the company grew from one production line to four. Next month it will grow to five, when it fires up what representatives say is the world’s first 80-inch window film line. Such a line will enable the company to produce 20- and 40-inch rolls at never-before-seen speeds, they say. For PPF, however, the company is currently limited to 60-inch rolls.

One of Conco’s production lines at its Icheon, South Korea-based plant.

 

The company  currently employs 75 people with more growth plans on the horizon. A projection graph shown to PPFMag has Conco’s current sales more than doubling by 2026. In addition, the company is now building the first film plant to rise in South America, choosing Paraguay as its location.

Even though its products are mostly private-labeled in the U.S., the company has a well-known industry brand in Korea—Anyguard. Conco touts the brand as a premium line that’s very affordable. They offer the full range of film quality – from dyed to metalized to nanoceramic.

Conco’s Korean Customer

K.H. Lee’s 100-square-meter shop in Yongin, South Korea.

K.H. Lee runs an Anyguard film shop in Yongin, South Korea—which he says is home to 1 million people and 250 different film shops. He was able to win a contract with the local Hyundai/Kia (also Korean brands) dealership and gets most of his business from them. Conco helped him in the bid for the business and ensured he was able to win on price—often the most important factor in the Korean market. His shop is 100 square meters and rent costs him 3 million Korean Won per month—or $2,200 USD. His sales per year amount to 200 million Korean Won, or $145,000 USD—a hefty number in a relatively affordable country. Conco representatives say despite Korea’s economic difficulties lately, Mr. Lee is doing quite well as a one-man shop. He counts window film as 90 percent of his business and PPF as 10 percent, but PPF is just catching on in Korea, he stresses.

Some differences between U.S. and Korean installation shops, Lee says, is that he feels American shops focus on volume too much and not enough on quality. He came to that conclusion after watching YouTube videos and noticing many installers don’t put plastic guards over the door panel and leave the seats exposed to spray mist during installation. Lee does this for every installation and takes extreme care to ensure alignment and accuracy, he says. Similar to the U.S., though, he is having a hard time finding younger installers to help him increase his customer volume.

K.H. Lee, owner of this Anyguard-branded Tint and PPF shop in Yongin, South Korea, protects the doors and even seats for every installation. Here he’s working on the Korean version of the 2024 Hyundai Santa Fe, manufactured within the country.

Lee uses pre-cut film patterns but says he will soon invest in a plotter and software program called Sunprotect. He hopes to find an apprentice and potentially expand his business to a second location.

Pre-cut film patterns used by Lee to ensure accurate installations.

 

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