GardX Group has announced a strategic partnership with XPEL Inc, a global provider of protective films and coatings. The agreement will see GardX integrate XPEL’s paint protection film (PPF) into its global portfolio, expanding its vehicle protection offerings across international markets.
The collaboration unites two companies with established positions in the automotive protection industry. GardX specializes in vehicle protection systems, insurance solutions, and digital platforms, while XPEL is known for its range of products, including PPF, window films, and ceramic coatings.
The core focus of the partnership is the adoption and promotion of XPEL’s PPF technology through GardX’s global network. By combining XPEL’s film-based technologies with GardX’s chemical protection products, both companies aim to deliver a more comprehensive solution for automotive surface protection.
“This partnership will deliver tangible value to OEMs and Dealers and ultimately, provide end-customers with the best possible protection solutions available,” says Billy Coutin, CEO of GardX Group. “By combining their world-class film technology and global brand reputation with GardX’s award-winning vehicle protection products, digital enablement and hands-on account management, we are creating a truly differentiated proposition for our clients.”
As part of the agreement, GardX will also gain access to XPEL’s international network of certified installers, while XPEL benefits from GardX’s presence in the UK and other markets, supported by its technology platform, XccelerAite.
Tony Rimas, vice president – Revenue of XPEL, added, “We are thrilled to partner with GardX, a business that truly understands the importance of innovation, execution, and customer experience. Their dominance in the UK dealership market, coupled with their ability to deliver at scale across multiple geographies, makes them a natural partner for XPEL as we continue to expand our international footprint.”