Bob Smar to Retire from Madico

Madico, Inc. (Madico) recently announced Bob Smar will retire on March 31, 2020, after more than 35 years in the industry.

Bob Smar

Smar most recently served as Madico’s director of diversified business sales and was responsible for growing the company’s sales worldwide in the ProtectionPro on-demand device protection, government film contract and strategic, key account sectors.

“Bob’s career has been truly remarkable, and he has been our go-to guy for a long time,” said Jeffrey Plummer, Madico sales and marketing senior vice president. “His knowledge, hard work and dedication will be missed throughout the organization for some time to come.”

George Marsh to Retire From FDC Graphic Film

FDC Graphic Films, Inc. (FDC) announced George Marsh, business development vice president, will retire effective May 1, 2020, after 35 years in the industry.

Marsh has been a key member of the FDC senior management team for over 14 years, in several roles, according to the company.

Marsh is retiring in northeast Ohio, which is closer to family and friends. His plans include traveling with his wife, golfing, helping their son and daughter with projects, as well as volunteering.

Patrick Powers

Over the next six weeks, Marsh will be working together with the incoming business development vice president, Patrick Powers. Powers joins FDC with over seven years of sales, product management, and business development experience.

SunTek is the 2020 PPF for Porsche Club of America Club Racing

Eastman Performance Films announced that SunTek is the official paint protection film (PPF) for Porsche Club of America (PCA) Club Racing for a second year. The company says it is proud of this connection between SunTek, its technologically advanced paint protection film brand, and PCA Club Racing, a Porsche Club of America program offering racing and rallies for passionate Porsche owners across Canada and the U.S.

“In 2019, we started a one of a kind sponsorship with PCA to further engage with Porsche owners and educate them about the benefits of the unique technology of SunTek PPF,” said Darrell Reed, commercial director, Eastman Performance Films. “2019 gave us face-to-face contact with thousands of people at PCA events, where Porsche enthusiasts were able to see firsthand the benefits of SunTek’s technology and how it maintains a flawless finish. PCA and SunTek are a great match, and we are honored that PCA pursued the continuation of this exciting relationship.”

The film is a self-healing, virtually invisible layer of defense against rocks, sand, salt, insects, and other road debris, the company adds.

“We are a club that encourages its members to Get Out and Drive their Porsches on the road and the track, as they were intended,” said Vu Nguyen, executive director of Porsche Club of America. “Having SunTek at our events has been incredibly educational for our members to better understand the differences between various PPF brands in the industry and the importance of choosing the right installer.”

Attendees Eager to See What’s New in Film and PPF at SEMA

Thousands of attendees from around the world came together in Las Vegas for the SEMA show’s opening day. The four-day event is taking place at the Las Vegas Convention Center until November 8th.

It wasn’t long before large crowds formed at exhibitor booths to learn about what’s new and on display, a few companies showcased new options for paint protection film (PPF) and new methods for printing.

Global Window Films debuted its new PPF, which has a repositionable pressure sensitive adhesive. The adhesive, according to the company, makes installing the film easier. Some of its key features include:

  • Anti-yellowing;
  • High durability levels;
  • Optically clear with removable adhesive;
  • Equipped with water repellent properties (adds to the product’s durability).

Many were interested to see and feel the new BODYFENCE options from HEXIS.

Hexis followed the PPF theme by showing attendees what it’s been working on, which is Bodyfence. The company’s latest PPF protects outdoor pollution, minor scratching, acidic rain and more. Company representatives highlighted Bodyfence’s availability, which can be found in both matte and gloss finishes and is backed for seven years.

Nexfil gave those who stopped by its booth a sample of its Easy Tack PPF. According to the company, it’s warrantied for five years, has a “special adhesive,” prevents against yellowing and discoloration and more.

Not all companies chose to highlight PPF, as some like American Standard Window Film (ASWF) showcased new window film options.

ASWF packed its booth with several of its films at this year’s show.

“Our Dimension HD 85 window film has one of the highest light transmission levels in the industry. It’s a higher end film that has new and better quality than some of our previous films, and it’s been very popular,” said Andrew Park, sales representative.

According to Park, the film has a visible light transmittance of 83% and protects against ultraviolet rays by 99%. “The film’s IR rejection is at 87%, I mean that’s top of the line when you think about an HD film,” Park added.

The company also offered a timed wrap challenge to see who could install its film in the shortest time possible with minimal bubbles. The fastest time of the first day was just over three minutes, according to Park.

MUTOH put its new printers to the test with a daring and bold print that it had installed on the show floor.

MUTOH had all eyes on its two new printers, the Xpert Jet 1641SR and the Xpert Jet 1682SR. According to company representatives, both printers have upgraded touch panels, integrated LED lighting, can align automatically, and can be used for wraps, signage and more.

Industry Expert Panel Details How You Can Find Success with PPF

A paint protection film (PPF) panel was one of the many highlights at this year’s International Window Film Conference and Tint-Off, in Indianapolis, Ind. PPF experts who were included on the panel were Hamza Nadeem, Get Detailed Toronto CEO; Brodie Mathews, president and CEO, DeCo Tint PPF Wrap a Tint America Company; and Carl Melendez, owner, 631 Coatings. During the session they took turns answering attendee questions, as well as giving advice to the audience. The panel of experts was moderated by Window Film magazine editorial director, Tara Taffera.

Pictured from left to right: Tara Taffera, Brodie Mathews, Hamza Nadeem, and Carl Melendez.

One notable question centered on timing. “How long is acceptable to keep a customer’s car?” “We keep our cars for 5-7 days and price them accordingly,” said Mathews, an answer that seemed to surprise some.

Won’t the customer complain about being without a car, one attendee asked? “Nine times out of ten the exotic car guy has another car to drive,” said Melendez. “And if they don’t it’s helpful to set up an account with a car rental company to offer loaners. We wrap the Enterprise cars for free and we have a fleet account set up with them so we can use their cars as rentals,” he added.

Another discussion area was must have items for PPF shops. For Mathews it’s all about lighting.

“I will never stop adding lighting to my store,” he said. “It’s like heaven shining down. I am going to add it to the walls soon.”

Melendez mentioned an item that may have surprised some but he puts it at the top of his must-have list—a downdraft air purifier system. “That and working on a lift is key,” he said. “It’s easier on the body plus you aren’t laying in fluid.”

When the conversation then turned to how to find employees willing to put the wear-and-tear on their bodies that a film career requires, the panelists said yes they will hire employees with no experience but all emphasized the importance of training.

“Get your B and C rolls and just have them wrap things such as a refrigerator, etc.–anything that is flat,” said Nadeem. “There are also grants you can use to get your employees trained. Take advantage of those.”