The Changing of Seasons

By Katherine Coig

2018 may have gotten off to a chilly start—at least here in Virginia—but hopefully your sales weren’t affected by the winter weather. Whatever the case may be, we’re heading straight into spring, a season known for its resurgence of greenery (maybe even of the monetary kind—hello, tax season). However, based on conversations with industry members at the 2017 International Window Film Conference and Tint-Off™ (WFCT), consumer awareness is reaching new heights and the film’s technology is keeping pace, so maybe your PPF sales aren’t lagging.

The Past

I do know one thing’s for certain: Based on PPFMag’s first-ever Top Dealers report (see page 8), the industry is continuously gaining momentum and growing. The top five dealers averaged just shy of $2 million in sales, representing a 7-percent increase compared to their averaged 2016 PPF sales.

“By word of mouth and the magic of the internet, we accomplished $375,000 in sales for the year ending 2017, up from $335,000 in 2016,” said Chris Gaisbauer, owner of Dallas Fort Worth Clear Bra in Carrollton, Texas.

All of this raises the question: What will 2018 have in store given PPF’s new technologies? Will product add-ons, such as ceramic coatings, make a difference?

The Present

In other news—I’m sure you know his name, but if you’re unfamiliar, I’d like to introduce Jamie Werner, the national sales manager and head trainer for PremiumShield, who will be a regular columnist for PPFMag. In his column “PPF Posts” (see page 6), he’ll discuss shifts in the PPF market, selling opportunities and selling strategies.

And the Future

As we make our way into 2018, please feel free to drop me an email with any editorial suggestions you may have or any stories you may want to share. Hopefully I’ll hear from you soon.

Katherine Coig is the editor of PPFMag.

To view the laid-in version of this article in our digital edition, CLICK HERE.