The Specialty Equipment Market Association (SEMA) Show will not be taking place this year. The association made an announcement this afternoon and stated COVID-19 and concerns about unavailable event facilities and services were the cause.
“While both event organizers and industry members have been working tirelessly to deliver an outstanding SEMA Show in November, mounting uncertainty has rendered continuing with the event inadvisable,” a portion of the announcement reads.
The association expects the decision will “bring much needed clarity to an uncertain picture and will help exhibitors, attendees and partners plan accordingly.”
SEMA recently conducted a survey which showed an interest in a possible virtual tradeshow with related live elements. The association stated it will be working with industry members to determine interest levels on specific alternatives.
“The SEMA Show is committed to furthering businesses in the automotive specialty equipment market, and to providing manufacturers and buyers with the best opportunity to connect, promote new products and discover new trends,” said Chris Kersting, SEMA president and CEO. “We appreciate the spirit, hard work and innovation our industry puts into the SEMA Show each year. While we are disappointed circumstances prevent us from hosting the Show in November, we look forward to getting everyone together in 2021 for another outstanding event.”