Sharing is Caring

Tara Taffera wrote this blog:

I don’t know why this headline popped in my head, or why it reminds me of a kindergarten slogan, but it somehow seems appropriate. I have heard many variations of this theme recently: why can’t we all just get along in the PPF and window film industries? Or put another way: Why can’t we just help our fellow tinters? I mean, I get it: no one wants to give away the secrets to the details of their perfect wrap to the guy down the street. But if a guy in Florida can give some general tips to a gal over in California, doesn’t it make the industry as a whole better? Some resolutely say yes, while a few just as adamantly say no—let them fend for themselves.

The Case for Yes

All of this has been on my mind lately, and then I received a column for the summer issue of PPF magazine from Jamie Werner, PremiumShield. It’s chock full of easy, useful tips for installing PPF, and I thought about how helpful this is for both new and long-time installers alike. Then at the end, Werner addressed that do-we-or-don’t-we question in the industry. Do we share our tips or let the newbies just figure it out as they go? He resoundingly said yes, but of course that ultimate decision is up to you. I encourage you to lift each other up, however, no matter what you decide.

If you are one of those in the yes column, and you want to meet and share ideas with your fellow installers, I encourage you to attend the International Window Film Conference and Tint Off™, to be held September 27-29 in San Antonio. Many of the industry’s Facebook groups will be having meet-ups right on the show floor, and it’s a great way to get to know your fellow tinters.

And in that vein, I will leave you with one final piece of advice from Werner.

“I’ve learned that there is so much more we as an industry can be doing shop by shop, but also as manufacturers. The awareness of PPF is getting better so that consumers push installers, who push manufacturers to make better products for the future. That includes both film and patterns. Since the bar is being set higher every day from the installer to the consumer, the bar is being raised all the time from installer to manufacturer. The installer is the backbone of our industry, and they are finally being heard.”

So here’s to you, the installer. I hope you enjoy this issue and I look forward to seeing you at the show.

Tara Taffera is the editorial director for PPF magazine.

All PPF—All in One Place

Tara Taffera wrote this article:

If paint protection film is even one of the markets you serve, there will be plenty of learning opportunities available to you during the International Window Film Conference and Tint Off™ to be held September 27-29 in San Antonio, Texas (Everything you need to know regarding the event may be found at www.windowfilmmag.com/wfct).

“Putting a bunch of installers together allows for sharing ideas and techniques so that as an industry we grow not just as professionals in a growing market, but we take that constant step towards improving the industry as a whole one installer at a time with each install at a time,” says Jamie Werner, of PremiumShield. “There is always something new to learn and this is where to do it.”

Products and Demos on the Floor

Walk the show and you will find a variety of exhibitors showing off their PPF products. And if you want to see demonstrations of actual wraps and PPF installations those will be happening all three days as well. In fact, Jeremiah Bienko, 813-TINTING, will be offering demos again this year.

And of course there is the competition, now in its fifth year, which will allow attendees to see installers vie for the title of the World’s Best Paint Protection Film Installer.

“I have seen, in the last several years, that the quality of the installs at the competition have gotten dramatically better each year as we continue to improve standards in the rules for the competition,” says Werner. “This proves that installers are willing to step up and adapt as the industry continues to improve.”

Educate Yourself in PPF Seminars

There will be a variety of seminars available related to all aspects of window film that those offering PPF can learn from. And there is a dynamic session geared specifically to dealers from Chris DiMinico, president, Protective Solutions/AutoNuvo in Holliston, Mass. He is the perfect person to give such a session as he appeared on PPFMag’s list of top dealers earlier this year. His shop was number one in terms of 2017 annual revenue.

If you are considering adding PPF to your product line, this session will help you understand what it takes to do so successfully. And, if you are already in the business, you will learn how to grow it more effectively and quickly.

Another particularly pertinent seminar is one to be given by Richard Puthoff, owner of Eclipse Window Film in Cincinnati, Ohio, and another WINDOW FILM magazine top retailer. The seminar, “Grabbing the Higher End,” will discuss how to get higher end work—and keep it coming back. Puthoff has made a career out of “going high” and cultivating high-end customers and jobs. Come find out how he did it and how you can too.

Yes attending WFCT does mean time away from the office but many agree it’s time more than well-spent.

“There is always a cost of doing business,” says Werner. “Attending this show, even if it’s for a day, is reinvesting back into your business. The ROI on attending can be limitless if you come prepared.”

Tara Taffera is the editorial director for PPF magazine.