It’s hard to believe that the Focus on PPF/CC e-newsletter launched on January 12. Industry professionals have assisted in the creation of dozens of powerful…
Ceramic Pro Pottstown
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The Hidden Pitfall in PPF and Ceramic Coating Businesses: An Ineffective Marketing Plan
The paint protection film (PPF) and ceramic coating industry have seen remarkable growth over the years, with more consumers prioritizing the longevity of their vehicles.…
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Previewing WFCT’s Seminar Slate
The 2023 International Window Film Conference and Tint-Off™ (WFCT)—my third WFCT—is under 150 days away, and the show’s full seminar slate is nearly complete. Take…
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New Blood is Always Best
Every shop wants to hire top-tier installers because most shop owners don’t understand the time and effort it takes to properly train that installer for…
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Putting Clients First
It's no secret that having a positive client experience is essential for any business, especially those offering high-end services like ceramic coatings, window tint and…