Moran Family of Brands Adds New Turbo Tint Franchise

Moran Family of Brands, a franchise of window tint, paint protection services, general automotive repair and transmission repair, recently debuted a new company brand, Turbo Tint. And one window film company owner, Greg Goodman, along with his son Chandler, have already converted to the franchise.

An exterior view of Turbo Tint.

The Goodmans were operating under the Moran Family of Brands for years through the franchise, Alta Mere. After having success under the Alta Mere franchise brand the Goodmans wanted to focus on promoting the quality, efficiency, and the new look and feel of their business, which eventually included a new name. According to Goodman, the company’s online services helped keep the business afloat during local shutdowns caused by the coronavirus. The Goodman’s Alta Mere store was forced to close for the majority of April 2020 and it took window film orders exclusively online. The store sold 250 window tint orders and increased sales by more than $10,000 over the previous April despite being closed for nearly the entire month, according to Goodman.

Chandler Goodman speaking to customers about the company’s offerings.

Customers were drawn to the online offerings, order system and were impressed with the speed of installations, according to Goodman. The online ordering system was tested for a year and a half and was proven to be successful, according to Goodman.

“We made the ordering and purchasing process seamless and convenient through our website,” said Goodman. “Our customers will be able to wait for their vehicles and know they will get their window tint installation completed within an hour. While they are waiting, they will enjoy all the comforts of home with our customer waiting experience.”

Following the company’s online success the Goodmans approached the Moran Family Brands franchise with Turbo Tint. The Moran Family of Brands franchise agreed and accepted the new direction the Goodmans wanted to go in.

Greg Goodman

“One of the primary goals of creating Turbo Tint was to enhance the customer experience and give them exactly what they want,” said Goodman.

Turbo Tint specializes in automotive window tinting services. Customers can purchase a window tint package and schedule an appointment online. Then, when they arrive for their service, they only need to select their desired shade of film. “The entire installation process is completed in one hour or less,” the company noted in a statement.

In addition to automotive window tinting, the company notes that Turbo Tint locations will offer paint protection services and architectural window tinting. Window tint options are also available for residential and commercial buildings. All Turbo Tint locations will feature, what the company describes as, a modern customer waiting area.

The Turbo Tint garage with four vehicles.

“We are extremely excited to launch our new Turbo Tint brand and we believe it will revolutionize the automotive window tinting industry,” said Peter Baldine, Moran Family of Brands president. “Greg Goodman has been one of our most successful franchisees and it was a wonderful experience in collaborating with him on this new concept. His store has already been very successful, and we know the Turbo Tint system presents an outstanding franchise opportunity for those wanting a solid opportunity in a growing industry that is really different than the competition.”

The Goodmans have plans to open their second Turbo Tint location in Oklahoma City in the first half of 2021. Moran Family of Brands says it has already awarded franchise agreements for up to 11 new locations in Florida. Goodman and his staff will provide training for new franchisees and installers at the Turbo Tint store in Oklahoma City.

“We’ve had a great response so far and feel that this concept is a game-changer for the automotive window tinting industry,” said Goodman.

Update: Film Shops Push Forward During COVID

Film shops, like many other companies were impacted by the onset of COVID-19. PPF magazine checked in with a few industry businesses for an update on what changes they’ve made, how customers and installations have been and what they think the future will hold.

“We were shut down for seven weeks from March 23rd to May 11th, said Tommy Silva, CEO and president of T&T Tinting Specialists, Inc., located in Honolulu, Hawaii, then we were allowed to reopen with restrictions in place.”

However the business was forced to close again after it started seeing an uptick.

“Business slowly returned and ramped back up to around 85% of pre-COVID numbers, then we were mandated for a second shutdown from August 27th through September 23rd, Silva explained. “We just reopened on September 24th and are again following all of the CDC’s guidelines to stay open – business is busy from pent-up demand and the hot Hawaiian summer heat… Being forced to close in your busiest season really sucks!”

Big Changes

“We have added more structured protocols to [our] overall operations for cleanliness and peace of mind,” said Ty Sullivan, vice president of SPF Window Tinting located in Hattiesburg, Miss. “Most of those additions are common and simple, structured cleaning of office surfaces, available personal protective equipment (PPE) for our staff, and individual use vehicles for transportation to job sites.”

Silva said he followed his city’s safety recommendations. This included: closing its waiting rooms, closing customer restrooms, locking its showrooms and allowing entry by appointment only with customers being escorted in one at a time.

“[We] also purchased plexiglas and building shields to safely separate our customer service representatives (CSR) from our clients, printed and installed social distancing signs and decals for the entry area and floors to instruct clients on where to stand, purchased gallons of 90% alcohol and filled spray bottles for each employee at each work station to sanitize every high tough surface each time it is touched, bought zip lock bags and we use those for placing car keys in them after being sanitized, installed touchless payment terminals at the front desks,” added Silva. “Then we updated all of our policies and procedures to include all CDC required safety measures for face coverings, social distancing, daily temperature screenings at entry to work, employees to report any cases in their home environment immediately, then take test and quarantine until negative results are in.”

Business Uptick

“We have seen a substantial uptick on the automotive side of the business,” said Sullivan. “At times it has been difficult to manage due to the client basis wanting immediate service, but we have all worked hard and just made the best of what we can.”

Sullivan’s customers have also started adapting to the changes the company has in place. According to Sullivan there have not been any COVID-related complaints due to the implemented safety changes. “We have noticed that the customer base has been a bit more sensitive, but we can offset that with more time and engagement,” he added.

The uptick might be dwindling as fall is a notorious slow season for many window film businesses.

“We are still catching up from our backlog and we are currently about a week out at the moment,” said Chandler Goodman, center manager for Alta Mere, located in Oklahoma City, Okla.

He noted that the vast majority of his customers are ordering and scheduling their window film installations online. The company released the online scheduling option before the onset of COVID-19.

“Business has been good given the circumstances we are in,” said Goodman. “We are seeing our usual decline in the fall, which is why the wait is now a week instead of three. We have hovered around that wait time for about a month now and I believe we will be ‘caught up’ by the start of October.”

Looking Ahead

Silva said he can definitely see some of the changes and new procedures remaining throughout the fall and winter months. “We do not have any choice… if we are caught not following procedures we can be fined and forced to shut down again,” he said.

But Silva isn’t the only one who thinks the changes will last.

“All of the changes that we have made have been simple, and beneficial to the workplace environment,” said Sullivan. “I do not see us changing anything from how we are currently operating in the future.”

Outlook

“We definitely have been fortunate to stay busy during this pandemic, and it seems that it will be business as usual moving forward into the winter months,” said Goodman. “Hopefully we don’t see another [COVID] spike around flu season.”

“We feel overwhelmingly lucky to have a healthy and productive team with work for everyone,” said Sullivan. “In a time of extreme volatility, there is a lot to be thankful for with business being as close to normal as it could be.”

Although many window film businesses fared well during the summer season, others saw it as an obstacle.

“It’s been truly challenging, especially since our Mayor and Governor really don’t know what they are doing and have gone back and forth on so many mandates that it makes our heads spin,” said Silva. “Then there’s the lack of PPP loans and any kind of assistance for businesses to cover our rent and overhead during this second shutdown was really difficult and all of our pleas to the Mayor and Governor have not gotten a response.”

Customer Reviews and the Associated Challenges

Every film business knows the importance of having positive customer reviews, but some are finding it difficult to get feedback at all.

“I think we’re so used to the old ways of reviews. Traditionally people who have negative experiences tend to leave them on Google,” said Chandler Goodman, center manager of Alta Mere, located in Oklahoma City, Okla.

“We have had people that leave bad Google reviews just because,” said Les Helton, owner of Performance Window Tinting, located in Carrollton, Ga.

A few weeks ago a potential customer left a negative review of Helton’s window film business. The customer stated it only operates by appointment, which according to Helton is true, and that it is not available or open on the weekends, which Helton said is not true.

“One guy left a bad review and said we don’t work on the weekends. That was false because we’re open every Saturday and he didn’t give us the respect to even talk to us,” said Helton. “I never even talked to the guy, I think he may have gotten a recording at the shop that said we’re with a customer and please call us back to make an appointment, and he decided to leave the review saying we weren’t able to service him.”

Helton thinks these types of negative reviews are unfair to industry businesses because they weren’t able to speak to the potential customer. “That’s the bad thing about having advanced phones – people can hide behind them and it takes three seconds to leave a bad review of a company, and you don’t even know the customer or in some cases you haven’t even talked to them and it’s unfair to us in the business, because you can’t please everyone,” Helton added.

Pleasing Customers

Although it’s impossible to please every customer, the Goodman’s have used a system that has been successful for the past three years.

“We started using a new software shop number through the computer system,” Goodman explains.

The software, according to Goodman, sends a text message to the customer after their installation and reminds them to leave a review. Alta Mere has been using this software to “follow up” with their customers for the past three years.

“The texts give the customer the initiative to leave the review. It’s also a good option because it allows them to ask any follow up questions regarding their installation,” said Goodman. “This number is connected to our business, so our customers have direct access to me and my dad at all times.”

Discounts

Some window film business owners say they have had success in offering discounts as an incentive for their customers to leave reviews, but others disagree.

“I really don’t think that offering a discount means anything unless it’s worth it for your business,” Goodman said. “It’s tough because you want it to work out for each customer but there are many times when things are out of your control.”

Having and being reviewed is one of, if not the, most important resources the industry has, according to Goodman. He said business have to faith in their work and overall experience.

Oklahoma Window Tint Shop Turned Into a Pop-Up Pantry Before Re-Opening

As more cities and states across the country slowly re-open in the wake of COVID-19, the industry is reminded of the ways some businesses stayed afloat. Alta Mere, located in Oklahoma City, Okla., began offering online ordering options and recently re-opened for window film installations after it serviced its community by becoming a temporary pop-up pantry.

A pop-up store is a business that opens temporarily to meet customer or industry demands, according to retail business experts. According to Chandler Goodman, Alta Mere center manager and pop-up pantry founder, the experience was incredible and if given the opportunity, the business is more than willing to help its community again.

Photo courtesy of Alta Mere.

“We are no longer doing that [pop-up pantry] because Alta Mere, our window tinting store, has been allowed to re-open,” said Goodman. “The pop-up pantry had to unfortunately close because we needed the space for our ‘real job’, then John Crawford, [Goodman’s friend] had the opportunity to go back to Mississippi for school. It’s a big relief but we’re not out of the water yet.”

Goodman and Crawford were attending business school before COVID-19 began to impact the country, and didn’t want to waste their newfound free time, so the pop-up pantry began.

“The pop-up panty was an incredible idea and opportunity but two big things came up for us and business has been incredible since we’ve been back open,” Goodman said.

Alta Mere’s new proprietary service, affectionately called the Turbo Tint Process (TTP), which offers window film installations in one hour or less. Meanwhile, the business has been trying to enhance the overall customer experience by improving its wait times. According to Goodman, the waiting area is equipped with leather seats and everything from water and Coca-Cola to beer and wine.

“We all know that when people get things done to their cars not everyone has a good feeling about it because many shops don’t offer a premium experience, which includes being visually appealing,” Goodman said. “We started that [TTP] back in July with our online sales option, so in the time of social distancing and stay-at-home orders, we were still able to sell some window tint, albeit it wasn’t as much as it would have been if we had remained open, but still… we were able to keep a cash flow coming in when we were closed.”

The online buying option took off and Alta Mere customers felt more at ease when scheduling and coming into the business for installations, according to Goodman, who said “it was a blessing and what’s great about that is that once those customers purchased their window film, they were able to schedule an appointment for when we reopened.”

Currently the window film business is playing catch-up while doing about 20 window film installations per day. The company was able to keep all of its employees and has hired another team member, according to Goodman.

“We literally did that [online shopping for customers] so we can cover payroll for the week and now we have a two-week waiting list right after we re-opened. It feels weird telling customers there’s a waiting period because no one likes turning away business, but that’s where we’re at,” said Goodman.

So far its customers have liked the online buying option. “We thought, well if you can get your prescriptions online then why not get your window film there too,” said Goodman. “I think the changes we’ve made will help our business even more going forward.”