Moran Family of Brands, a franchise of window tint, paint protection services, general automotive repair and transmission repair, recently debuted a new company brand, Turbo Tint. And one window film company owner, Greg Goodman, along with his son Chandler, have already converted to the franchise.
The Goodmans were operating under the Moran Family of Brands for years through the franchise, Alta Mere. After having success under the Alta Mere franchise brand the Goodmans wanted to focus on promoting the quality, efficiency, and the new look and feel of their business, which eventually included a new name. According to Goodman, the company’s online services helped keep the business afloat during local shutdowns caused by the coronavirus. The Goodman’s Alta Mere store was forced to close for the majority of April 2020 and it took window film orders exclusively online. The store sold 250 window tint orders and increased sales by more than $10,000 over the previous April despite being closed for nearly the entire month, according to Goodman.
Customers were drawn to the online offerings, order system and were impressed with the speed of installations, according to Goodman. The online ordering system was tested for a year and a half and was proven to be successful, according to Goodman.
“We made the ordering and purchasing process seamless and convenient through our website,” said Goodman. “Our customers will be able to wait for their vehicles and know they will get their window tint installation completed within an hour. While they are waiting, they will enjoy all the comforts of home with our customer waiting experience.”
Following the company’s online success the Goodmans approached the Moran Family Brands franchise with Turbo Tint. The Moran Family of Brands franchise agreed and accepted the new direction the Goodmans wanted to go in.
“One of the primary goals of creating Turbo Tint was to enhance the customer experience and give them exactly what they want,” said Goodman.
Turbo Tint specializes in automotive window tinting services. Customers can purchase a window tint package and schedule an appointment online. Then, when they arrive for their service, they only need to select their desired shade of film. “The entire installation process is completed in one hour or less,” the company noted in a statement.
In addition to automotive window tinting, the company notes that Turbo Tint locations will offer paint protection services and architectural window tinting. Window tint options are also available for residential and commercial buildings. All Turbo Tint locations will feature, what the company describes as, a modern customer waiting area.
“We are extremely excited to launch our new Turbo Tint brand and we believe it will revolutionize the automotive window tinting industry,” said Peter Baldine, Moran Family of Brands president. “Greg Goodman has been one of our most successful franchisees and it was a wonderful experience in collaborating with him on this new concept. His store has already been very successful, and we know the Turbo Tint system presents an outstanding franchise opportunity for those wanting a solid opportunity in a growing industry that is really different than the competition.”
The Goodmans have plans to open their second Turbo Tint location in Oklahoma City in the first half of 2021. Moran Family of Brands says it has already awarded franchise agreements for up to 11 new locations in Florida. Goodman and his staff will provide training for new franchisees and installers at the Turbo Tint store in Oklahoma City.
“We’ve had a great response so far and feel that this concept is a game-changer for the automotive window tinting industry,” said Goodman.