Wrap of the Week: STEK’s Dyno Blue Chrome PPF

The Las Vegas convention center is home to a plethora of paint protection film (PPF) solutions. STEK made quite the splash by unveiling its brand new protective wrap on a BMW M4 Competition turned pickup truck.

STEK’s new product has been in the works for four years.

“This is a TPU-based PPF,” says Howard Goldberg, operations manager at STEK. “It’s nine-mil thick layered film with an actual layer of blue chrome in it. All of the protections, qualities, gloss and self-healing of our traditional PPF—but now in blue chrome.”

STEK began its Fashion Films line several years ago, starting with gloss black and moving into carbon fiber and forged carbon fiber. Dyno Blue Chrome PPF has been in the laboratory and in the works for four years.

“Before, if you wanted a long-term, high-quality chrome wrap, you had to get a good vinyl, wrap the full body with that and then re-do the full body in PPF,” Goldberg adds. “You had a product that didn’t look amazing but you still had to charge a high premium for it because so much labor is involved. Now it’s all-in-one.”

Goldberg adds, “People can’t believe it. First, they’re stunned that this is an M4 Competition that someone chopped in half and made a pickup truck. And then most people think it’s a vinyl. When they learn it’s PPF, they’re stunned. We’ve been keeping this secret for a very long time.”

Click here for the first edition of Wrap of the Week, and reach out to editor Chris Collier at ccollier@glass.com to submit your entry.

SEMA 2020 is Cancelled

The Specialty Equipment Market Association (SEMA) Show will not be taking place this year. The association made an announcement this afternoon and stated COVID-19 and concerns about unavailable event facilities and services were the cause.

“While both event organizers and industry members have been working tirelessly to deliver an outstanding SEMA Show in November, mounting uncertainty has rendered continuing with the event inadvisable,” a portion of the announcement reads.

The association expects the decision will “bring much needed clarity to an uncertain picture and will help exhibitors, attendees and partners plan accordingly.”

SEMA recently conducted a survey which showed an interest in a possible virtual tradeshow with related live elements. The association stated it will be working with industry members to determine interest levels on specific alternatives.

“The SEMA Show is committed to furthering businesses in the automotive specialty equipment market, and to providing manufacturers and buyers with the best opportunity to connect, promote new products and discover new trends,” said Chris Kersting, SEMA president and CEO. “We appreciate the spirit, hard work and innovation our industry puts into the SEMA Show each year. While we are disappointed circumstances prevent us from hosting the Show in November, we look forward to getting everyone together in 2021 for another outstanding event.”