It’s hard to believe that the Focus on PPF/CC e-newsletter launched on January 12. Industry professionals have assisted in the creation of dozens of powerful stories since. just received a massive refresh courtesy of long-time staff web developer Bryan Hovey, so let’s look at the most-read stories since the newsletter’s liftoff.

The Countdown

1. Fighting PPF Perfectionism with Proper Expectations

Curtailing the customer’s desire for perfection and setting realistic expectations before an installation is crucial with paint protection film (PPF). In fact, Josh Poponick, owner of Blackout Tinting in Latrobe, Pa., says that goal falls second only to customer service and a quality installation.


Billy Ellis, owner of Tintology in Melbourne, Fla., helps peers set proper PPF expectations by sharing his full terms and conditions form in this article. (Photo: jreidmedia).

2. The Secret is Out

Tintology in Melbourne, Fla., rocketed past $1 million in sales in 2022. Owner Billy Ellis has a goal of $2 million for this year, and he’s ready to share his wealth of knowledge to help industry peers reach greater heights.


3. One Million Reasons Not to Reinvent the Wheel

“My name is Gabe Fletcher. Follow these ten core ideas and find yourself on the road to success. As the owner of Ceramic Pro Pottstown and Detailing Growth in Pottstown, Pa., I know that success in the automotive detailing industry is about more than just offering professional services with certified products. Our business did more than $1 million in paint protection film, ceramic coatings and window tint sales in 2022. We do this by following ten core ideas—and without reinventing the wheel.” – Gabe Fletcher, owner of Ceramic Pro Pottstown and Detailing Growth in Pottstown, Pa.


4. Say No!

“Hey there! My name is Kaval Vilkhu, owner/operator of Make it Shine Detailing in Vaughan, Ontario, Canada. Established in 2007, I started as a die-hard detailer and lived on forums soaking up as much as possible. Fast forward to 2023, and my business is about 95% paint protection film projects. The rest is high-level correction work and ceramic coatings with a bit of window tint mixed in.” – Kaval Vilkhu, owner/operator of Make it Shine Detailing in Vaughan, Ontario


5. PPF in Poland: A Conversation with Emil Masenek

Emil Masenek worked for a signage and graphics company when he fell in love with vinyl, but he had no interest in the car scene. The CEO of Perfekcyjne Auto in Warsaw, Poland, reflects on the power of a blade, squeegee and an open mind.


Editor’s Note: Are you ready to share your story? Reach out to me at to discuss potential coverage options.

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