All PPF—All in One Place
By Tara Taffera
Those serving the paint protection film market will want to take advantage of the many opportunities available at the International Window Film Conference and Tint Off™ to be held September 27-29 in San Antonio, Texas. (Everything you need to know regarding the event may be found at www.windowfilmmag.com/wfct.)
“Putting a bunch of installers together allows for sharing ideas and techniques so that as an industry we grow not just as professionals in a growing market, but we take that constant step towards improving the industry as a whole one installer at a time with each install at a time,” says Jamie Werner, PremiumShield. “There is always something new to learn, and this is where to do it.”
Products and Demos on the Floor
Walk the show and you will find a variety of exhibitors showing off their PPF products. And if you want to see demonstrations of actual wraps and PPF installations, those will be happening all three days as well. In fact, Bienko will be offering demos again this year.
And of course there is the competition, now in its fifth year, which will allow attendees to see installers vie for the title of the World’s Best Paint Protection Film Installer.
“I have seen, in the last several years, that the quality of the installs at the competition has gotten dramatically better each year as we continue to improve standards in the rules for the competition,” says Werner. “This proves that installers are willing to step up and adapt as the industry continues to improve.”
Educate Yourself in PPF Seminars
There will be a variety of seminars available related to all aspects of window film that those offering PPF can learn from. And there is a dynamic session geared specifically to dealers from Chris DiMinico, president, Protective Solutions/AutoNuvo in Holliston, Mass. He is the perfect person to give such a session as he appeared on PPFMag’s list of top dealers earlier this year. His shop was number one in terms of 2017 annual revenue.
If you are considering adding PPF to your product line, this session will help you understand what it takes to do so successfully. And, if you are already in the business, you will learn how to grow it more effectively and quickly. This session takes places on Thursday, September 27 from 10:30-11:00 a.m.
Another particularly pertinent seminar will be given by Richard Puthoff, owner of Eclipse Window Film in Cincinnati, Ohio, and another WINDOW FILM magazine top retailer. The seminar, “Grabbing the Higher End,” will discuss how to get higher-end work—and keep it coming back. Puthoff has made a career out of “going high” and cultivating high-end customers and jobs. Come find out how he did it and how you can, too. This session will be held on Saturday, September 29 from 9:00-9:30 a.m.
Yes, attending WFCT does mean time away from the office, but many agree it’s time more than well-spent.
“There is always a cost of doing business,” says Werner. “Attending this show, even if it’s for a day, is reinvesting back into your business. The ROI on attending can be limitless if you come prepared.”
Fun for All
In addition to all the learning opportunities available at WFCT, there will be many opportunities to interact with your colleagues during fun events—and enter for a chance to win a truck!
The annual Industry Golf Tournament will be held Wednesday, September 26 at the TPC San Antonio. It’s an 18-hole scramble with a 1:00 p.m. shotgun start, and a lunch buffet will precede play. Each registration includes greens fee, cart, two drink tickets, lunch, post-round snacks and awards. The cost is $169 per person and pre-registration is required.
Another great opportunity to mingle will take place at the Fourth Annual Industry Pub Crawl on Thursday, September 27 at 6:30 p.m. The $30 registration fee will get you a discounted drink from three of the four selected Riverwalk hot spots. Register early for this event as slots tend to sell out.
Win a Truck
New this year, show organizers will give away a brand new truck to one lucky attendee. Every two hours on the trade show floor we will be announcing the name of a lucky attendee. Names will be drawn approximately two hours apart both Thursday and Friday as well as on Saturday, giving you six chances to be a finalist. You can have a representative represent you in the finals. In addition, all eligible pre-registrants who register by the pre-registration deadline of September 7, 2018 will receive two more chances to win as they will be entered in twice more. So if you are on the show floor and pre-register, you have up to eight chances to win this brand new truck. Full and trade show-only attendees and competitors are eligible. Speakers, sponsors and non-sponsoring suppliers and employees of show management are not eligible. Must be over 18 to win.
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